Discover more from Sustainable Returns
I’m slightly changing the focus of my blog moving forward, I’ll still cover climate tech and sustainability often. After all, it’s been my professional life for the last 13 years and I love it.
But, I know your time is valuable and your inbox is full, which means you choose to read my posts for a reason. I’m thankful for the small audience I have here, so I wanted to be upfront that the future content might not match why you initially subscribed.
With a narrow focus, I tend to post less by thinking I should only share sustainability-related topics. I want to write more publicly (I still write everyday in my journal) for the remainder of the year, and the topics I like to examine are broad.
In exploring new horizons, you may very well lose some fans. New fans may also appear. Whatever the case, the decision to limit your work to the familiar is a disservice to both yourself and your audience. - Rick Rubin, The Creative Act
I enjoy reading, broader finance, psychology, and leadership because they are all uniquely applicable to my day job. I want to share more of what I’m learning here, and I started to feel like I couldn’t do that for fear of alienating my audience.
Frankly, I read too much about how to grow your online community and thought too little about the real purpose of this blog. That purpose is for me to think aloud.
Writers like Kyle Harrison ( Investing 101),, Tom Morgan ( ), and Fredrik Gieschen ( ) all highlighted for me that you can write interesting content framed by your day job, but not limited to it.
"The most important thing to do, far in advance of needing to reach out, is to communicate your vibe online. Writing, tweeting, making videos or doing podcasts… But when you start having lots of these conversations, you realize that these conversations get easier when you have a body of work to communicate your interests and perspectives, in hopes of attracting like-minded people." - Kyle Harrison, Investing 101
As Kyle says above, the whole purpose of writing publically is to do it often so that others can find you, learn from you, or get to know you before they even meet you for the first time. If I’m not publishing that’s not possible.
Writing is also an investment that compounds. The more you do it, the more likely you are to write something that resonates or attracts more people to your community.
Most variables are completely out of our control. The only ones we can control are doing our best work, sharing it, starting the next, and not looking back. - Rick Rubin, The Creative Act.
That being said, I hope you’ll stick around. I’ve made amazing connections as a result of this blog and expect to continue doing so in the future. If not, thank you for following along, you certainly didn’t have to and I’m appreciative you did.
Thanks for reading! Subscribe for free to receive new posts.